Bibleburg is getting more roasts than toasts for its $111,000 tagline-slash-brainfart “Live It Up!” And rightly so. The out-of-town campaign has all the sex appeal of an Easter Sunday three-way involving Roseanne Barr, Rosie O’Donnell and Andy Dick in an oil-filled Uncle Wilber Fountain at Acacia Park.
Naturally, the local alt-weekly, the Colorado Springs Independent, was all over this half-master like a slobbering televangelist, instantly declaring a community contest: “We Brand the Springs.”
The Indy is urging Pikes Peak region residents to top “Live It Up!” with their own logos and slogans and/or promotional videos. The staff will thin the herd to five or 10 finalists in each category, then put it to an online vote. The $1,100 prize will be split between logo-sloganeers and videographers, and the winners get to help present their work to Experience Colorado Springs, a.k.a. the convention and visitors bureau.
I emailed the URL for Lib’ It Up, Bibleburg! to the Indy straight away, conceding that this blog doesn’t qualify as an attempt to project “the most fitting image of the Springs,” but rather is “a juvenile bid to use a free WordPress blog to make fun of the place. …”
But still, damn. Five hunnerd and fitty smacks — I gotta draw another cartoon of a bike racer studded with syringes to make that kind of cha-ching, and it takes me almost an hour.
So I probably should start brainstorming here, although it may be more of a braindrizzle, or perhaps a brainmist (it is a La Niña winter, after all):
“Colorado Springs: It Could Be Worse.”
“Colorado Springs: Gateway to Fountain.”
“Stick ‘Em Up, Colorado Springs!”
“Colorado Springs: It’s Not So Bad If You’re Stoned.”
“Live it Down, Colorado Springs!”
“Colorado Springs: We Got An Airport And Everything!”
“Colorado Springs: Just One More Reason to Home-School the Kids!”
“Colorado Springs: We Don’t Kick the Shit Out of Our Occupy Protesters.”
Whew. I’m exhausted. Cartooning is loads easier. Take your best shot at a new slogan in comments.